It seems like iOS have had the upper hand for months when it comes to playing Fortnite on the go, Then came along Nintendo Switch and they snaffled it up too. Poor Android users of the world are still waiting, but if rumours are to be believed we are only a few weeks off of joining in all of the fun. There is one small caveat though. Even when it's live, you won't be able to see Fortnite for download on the Google Play store, and there is a reason for that, but could it effect Fortnite's visibility and potential user base on Android enabled devices?
In a bold decision EPIC have decided not to list the game on the Google Play store when it finally comes to Android later this Summer. Fortnite is claimed to have made $1.2 billion in revenue since it launched, as reported at the end of June by Business Insider and has seen a cult following like no other. Not content with that absolute bus load of money, EPIC are quite obviously calling the shots and made the call to go it alone on Android, with would be players having to install a separate downloader on their phones and tablets to get the game direct from the EPIC website. Eyes will be on them to make the process streamlined as they could miss a lot of visibility not being on the Play Store (although I'm sure they'll survive) and the ease of use of this service will be the making or breaking of it on the Android family and could cause a lot of confusion for users if handled poorly.
Speaking to Eurogamer, Fortnite creator Tim Sweeney said:
Avoiding the 30 per cent "store tax" is a part of Epic's motivation. It's a high cost in a world where game developers' 70 per cent must cover all the cost of developing, operating, and supporting their games. And it's disproportionate to the cost of the services these stores perform, such as payment processing, download bandwidth, and customer service. We're intimately familiar with these costs from our experience operating Fortnite as a direct-to-customer service on PC and Mac.
Although it sounds like EPIC want to help consumers by cutting out the middle man, they are set to make a lot more money by following this sales model and the only reason this wasn't the case with iOS was due to the closed nature of the App Store and the Apple interface, which is much more standardised and strict. This way of communicating directly with their fan base may be what has contributed to their success as they are very vocal and engaging on the social media and have opted to forgo long standing staples like Steam on the PC in preference of offering the software directly on their site, and it's a plan that seems to have worked thus far for them.
Are you concerned that Fortnite will not be available on the Google Play Store? Do you think this will significantly lessen the amount of devices that will be able to use the service? Sound off in the comments below or tweet us @ghoulishent.
*This story was sourced and researched by Victoria Neale.
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