Despite their push into the UK market with their convention event RTX debuting in London last year and the recent addition of 'The Inbetweeners' actor James Buckley into their Let's Play network, even I, as a die hard fan, did not see this coming. Not only is RTX returning to the UK for a second year but Rooster Teeth have announced that they are opening a UK branch of their company and are on the look out for talent. If I thought I'd have a chance I'd apply as it's a dream job, but what exactly will the London office be doing?
Rooster Teeth started before the days of YouTube, posting episodic videos online before that was even a concept people understood and from within the original Halo game engine, a series still running to this day! They've grown a lot since the days of just six people in the office/spare bedroom and have gone on to form numerous brands and have even got a foot in the door of feature films, video games, and have a big shout in the world of animation. So why have they chosen now to expand to the UK and the international market, especially with the on-set of the nonsense in the wake of Brexit?
It's been reported that the UK office will be a proving ground for the business in Europe and beyond with the prospect of further offices following the examples and lessons learned from this venture. The UK is Rooster Teeth's second biggest market after the US/Canada with Australia a close third. The UK office will be headed up by Eric Cherry who has been with Rooster Teeth since 2008 and is now their head of Global Business Development (previously CEO of Hanabee).
In an interview exclusively with Variety, CEO Matt Hullum, one of the original founding father's of Rooster Teeth, said "Building communities is a goal and we've done a good job in the U.K, but know we could do more. The talent and community piece in the U.K. has been under-served and we wanted to correct that." Having recently released a new purpose built streaming website to compete directly with services like Netflix and with an exciting 2018 release slate of fantastic programming, it seems it is really a great time to be a fan of Rooster Teeth. With UK and US sensibilities and programming preferences very closely linked, it makes sense that the UK was selected as the first test bed for an international presence.
No news yet on job listings and it's not yet been announced whether the physical location of the business is final or when it will exactly open. Are you looking forward to seeing what will come of a more international Rooster Teeth? Will you be applying to this new office? Comment below or tweet us @ghoulishent.
Founder and Writer